Brand Purpose Greenwashing Agency Culture

Podcast: Marketing’s world-changing power and sustainability stories


By Chris Sutcliffe, Senior reporter

March 2, 2023 | 2 min read

In this sustainability focused episode we hear some substantive examples of how marketing is changing or has changed the world, particularly in relation to the environment.

The Drum's senior tech reporter Chris Sutcliffe speaks to Jonathan Shanahan, sustainability engagement director, Radley Yeldar; Laura Fell, head of graphic production, George P. Johnson; Celine Craipeau, senior director, brand strategy & CSR lead Jellyfish; and MB Barczak , executive creative director, Landor & Fitch, to discuss:

  • Beyond the moral imperative, what other reasons is the marketing industry trying to become more sustainable?
  • What tangible steps has the industry taken to get its own house in order for sustainability?
  • Moving onto the fun stuff - what are the best examples you can think of of the industry stepping up and making a tangible difference when it comes to sustainability?
  • What have their own organisation done - either solo or on behalf of a client - to further sustainability issues in the industry and beyond?
  • Finally, are they confident the industry is moving in the right direction? Why - or why not?
Brand Purpose Greenwashing Agency Culture

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