Ad of the Day: Dr Martens celebrates its wearers from all walks of life
It’s the second spot for the footwear brand from the recently appointed London-based creative agency Acne.
Dr Martens has released a trio of films that celebrate the connection people have with their footwear. To find people to feature in the content series ‘Broken in Once, Worn for a Lifetime,’ the shoemaker put out a call on social media and collated an eclectic group of brand enthusiasts.
Starring Elijah, Sarah and Jai, each person shares their own personal memories and anecdotes of wearing the shoes over the years.
Director Margot Bowman said: “Growing up in Camden market, working with DM’s was a really special one. The passion and energy everyone brought to the process are really proof of how meaningful great products can be. The range of stories, adventures and lived experiences we tapped into was truly humbling and a joy to bring to the screen.”
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Back in January, Acne created an ad that highlighted the shoemaker’s original factory in Wollaston, England and introduced its talented makers.
Tom Loveless, creative director at Acne, said: “This campaign was about getting real stories from real wearers from all walks of life. We spoke to people about their own unique stories, with their Docs from all across the globe. It was an honor to celebrate just how many feet this iconic brand has been on over the years.”
Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.