A traveling Richard Ayoade gives no ‘f***s’ to HSBC
International banking fees are a dirty word in HSBC’s latest Richard Ayoade ad.
HSBC UK has played on the ‘f word’ to promote its fee-free international bank account in its latest Richard Ayoade-fronted campaign.
Wunderman Thompson UK has created the spot which sees Ayoade traveling aboard and spending money without worrying about the extra fees and dropping the ‘f word’.
Ayoade starts at a UK train station before traveling to a tropical beach, an Indian city, a Moroccan souk and an alpine ski slope, all the while using his HSBC Global Money Account with the ‘beep’ of the card machine, bleeping out the ‘F’ word in travel fees.
The 60- and 30-second ad will be run on TV, VoD, cinema and be supported by out-of-home (OOH) and radio.
The entire campaign was shot in the UK using CGI. The Spanish beach scene, for example, was shot at Camber Sands in East Sussex.
Advertising agency: Wunderman Thompson
Executive creative director: Tom Drew
Creative director: Mike Watson
Creatives: Alexandra Binding & Conor Daly
Head of strategy: Emily Rule
Senior strategist: Jonny Park
Strategist: Will McCartney
Business directors: Laura Kelly & Claire Chislett
Account directors: Natalie Wilson & Madeleine Webb
Senior account managers: Evie Nagy & Max Cain
Senior producer: Charlie Woodall
Production assistant: Isabel Chapman
Senior creative producer: Tom Lawrence
Producer: Kat Perry
Production consultant: David Prys-Owen
Senior designers: Shafi Parwani, Graham Channon, Graham Channon, Yoshi Okubo, Jamie Green
Senior artworker: Nick Firth
Director: Big Red Button
Production company: Blink
Post-production company: Rascal Post
Sound house: Factory