US Ad of the Day: Old Navy showcases its Spring 2023 collection at a dog wedding
A canine couple steals the spotlight from people modeling Old Navy’s Spring 2023 collection in the retail chain’s latest commercial.
With Spring right around the corner, Old Navy says it’s a great day for a dog wedding.
The clothing store’s latest spot includes not only a menagerie of debonair dogs but a number of different springtime ensembles of humans. Ranging anywhere from ‘looks for short queens’ to ‘vacation dadcore,’ the brand says the hyper-specific outfits are based on popular web search terms.
What’s more: one of the ad’s many dogs is Chihuahua fashion influencer Boobie Billie, who cameos as an Easter egg.
The spot will air on March 5 across cable, digital and Spanish language networks, among others. In tandem with the launch, a behind-the-scenes interview between Billie and dog publication, The Dogist, will run on The Dogist and Billie’s social channels.
Agency: The Martin Agency
Production company: Group Thrpy
Editorial company: Final Cut
Post production/VFX: Method Studios / Company 3
Audio post facility: Sound Lounge
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