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The Future of Work Agencies

MRM Global's Craig Letton on how to break a stalemate in negotiation


By The Drum Team, Editorial

February 28, 2023 | 2 min read

MRM Global's chief executive offers his advice on negotiating.

Craig Letton

Craig Letton / Linkedin

It’s no surprise that Craig Letton, MRM Global's chief executive, has a competitive nature. At the ripe age of 26, he took over his family printing business, transforming it into a marketing technology company on the world stage. But how do you break a negotiation stale-mate when you come up against an equally competitive buyer?

Here, Letton talks to host Mike Lander about his easiest and toughest negotiations to date – from why selling Wrigley’s chewing gum was the easiest deal of his career, to the mistakes that led to a negotiation being stretched out for three years.

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