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Ad of the Day: Asda’s pun-laden print ad reassures amid UK fruit and veg shortage


By Amy Houston | Senior Reporter

February 27, 2023 | 4 min read

The tactical spot is the work of Havas London creative duo Daze and Orla.


Havas London's print ad for Asda / havas

Like many supermarkets in the UK, Asda is faced with some empty shelves for the next couple of weeks due to issues with food supply chains. In a humorous take, the retailer is asking people to ‘romaine calm’ as it temporarily limits some of its salad items to three per customer.

The messaging then ends with: “But we’re working hard and are confident our ongoing efforts will soon bear fruit (and lots of it).”

The cheeky ad, which was penned by the agency’s creative duo Daze and Orla, has been tactically placed next to a story about turnips in British tabloid newspaper The Sun after a Tory MP encouraged people to eat more root vegetables instead.

Havas was appointed Asda’s agency of record back in 2021, with the team taking responsibility for the strategic development of the Asda and George brand.

Last December, the London agency won Christmas for the supermarket with its Buddy the Elf ad.

Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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