The Drum Awards for Marketing - Extended Deadline

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The Future of Work Agencies

Tamara Littleton on how agencies can effectively negotiate with brands

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By The Drum, Editorial

February 24, 2023 | 1 min read

The Social Element's founder and CEO on the art of negotiation.

Tamara Littleton

Tamara Littleton

Working with the likes of Oreo, Dr Pepper and Nissan, agency leader Tamara Littleton has negotiated with some of the biggest brands on the planet. Drawing on her 20 years of experience, she talks to host Mike Lander about what collaborative negotiations mean in practice, why client feedback is crucial to building a successful relationship, and how to get rid of negotiation-anxiety.

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