Tamara Littleton on how agencies can effectively negotiate with brands
The Social Element's founder and CEO on the art of negotiation.
Tamara Littleton
Working with the likes of Oreo, Dr Pepper and Nissan, agency leader Tamara Littleton has negotiated with some of the biggest brands on the planet. Drawing on her 20 years of experience, she talks to host Mike Lander about what collaborative negotiations mean in practice, why client feedback is crucial to building a successful relationship, and how to get rid of negotiation-anxiety.