By John McCarthy, Opinion Editor

February 23, 2023 | 3 min read

Schweppes has unveiled a new creative campaign called ‘I Like It Like That’ that will steer the brand’s ship (submarine) for years to come.

The drinks brand is using a fresh new direction to encourage people to “empower themselves and stop the autopilot mood.”

The hero film shows the adventures of an exploration submarine crew taking a break in the middle of the ocean, to enjoy a relaxing drink.

Fredrik Bond directs the film which is scored with the catchy I Like It Like That by Pete Rodriguez.

The campaign was created by TBWA\Paris. This includes several digital assets and an outdoor campaign planned for the next few weeks in France, Belgium and Spain.


Client: Schweppes

Agency: TBWA\Paris

Advertising managers: Cesar Vargas, Elise Seibold, Julia Martinez Garcia-Carpintero and Corina Iordache

Agency managers: Jonathan Serog, Julie Montagné, Amalia Mateos-Gella and Louis Mainbourg

Executive creative directors: Benjamin Marchal and Faustin Claverie

Artistic director: Sébastien Guinet

Copywriter: Josselin Pacreau

Head of creative producers: Maxime Boiron

Creative producer: Amer Zoghbi


Director: Fredrik Bond

Producer: Helene Ssegol

Digital District

Post producer: Carlota Xavier

Editing: Patric Ryan

Grading: Didier Lefouest

Sound production: Else

Head of music and sound: Olivier Lefebvre

Sound producer: Ambroise Cabry

Sound engineer: Benoit Mouet, Max Labarthe, Matthieu Seignez, Benjamin Falsimagne and Alexandre Robieux

Title: I like it

Composers: Tony Pabon and Manny Rodriguez

Editor: EMI Longitude Music

Creative director: Julien Gragnic

Senior artistic director : Christophe Courty

Artistic director : Félix Prunier

Copywriter: Alessandro Cerutti

Motion designers: Redwan Benammar and Jiaxin He

Integrated producer: Fanélie Rodoz

Director: Vincent Gapaillard

Director of photography: Jean Poisson

Producer: Alexandra Chavane

Production: Stink

Post-prod image: Else & Proximity

Senior Artistic Director : Sébastien Guinet

Artistic Directors : Audrey Lucet, Manon Lebreton

Copywriter: Josselin Pacreau

Art Buyer: Elise Kubler

Photographer: Chloé Gassian

Agent: Zeynep

Stylist: Alexandra Conti

Food stylist: Victor Pillet

Production: Eyesee

Retouches: Sparklink

Brand Strategy TBWA Schweppes

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