Creative Creative Works OOH

Ad of the Day: beautifully crafted characters portray throat niggles in Difflam’s OOH push


By Amy Houston, Senior Reporter

February 23, 2023 | 2 min read

It’s the work of renowned 3D illustration and animation artists Hudson Christie, alongside creative agency VMLY&R.


Can you relate to these symptoms? / VMLY&R

With coughs and colds rife at the moment, throat spray brand Difflam has launched a stunning out-of-home ad campaign to promote its product.

The trio of pink posters features, comically named ‘The Usual Suspects,’ features three characters that symbolize the different types of sore throats.

There’s the boxer, who is poised and ready to strike, the cat that is clawing on for dear life and the pinata player about to strike.

The ad campaign will run for six months and will also be distributed across social, display and print in the UK.


Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

Creative Creative Works OOH

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