By Webb Wright, NY Reporter

February 21, 2023 | 4 min read

Dealtale’s Marketing Co-Pilot is designed to answer questions about performance data while freeing up marketers to focus on more important tasks.

Software company Dealtale has unveiled Marketing Co-Pilot, a new tool powered by artificial intelligence (AI) that enables marketers to ask questions – and receive detailed answers – about performance data. News of the launch arrives in the midst of a broader trend of brands experimenting with AI as the technology continues to gain mainstream appeal.

Marketing Co-Pilot is “a ChatGPT-like feature that allows marketers to ask complex questions about their past, present, and future performance metrics, and instantly receive answers based on data from across their marketing and sales stack, including Salesforce, HubSpot, Google Analytics and social channels,” per a press release.

ChatGPT, while shown to be perfectly capable of responding to marketing-specific queries, is designed for more general use. It’s also had a meteoric rise to mainstream popularity – it reached more than a million users in just five days following its launch in November 2022 – prompting some brands, including Ryan Reynolds’ Mint Mobile, to begin incorporating the AI model into marketing efforts.

Slated for an official launch in the spring of this year, Marketing Co-Pilot has been designed as a user-friendly system that can “help marketers of all disciplines make their best strategic decisions, from the marketing manager to the CMO,” per the company.

A short demo video released by Dealtale shows a woman asking Marketing Co-Pilot some hypothetical questions, including: “How many website visitors did we have each week in 2022?” The system responds by generating a bar graph.

The video closes with a sales hook: “Get the answers you want now, so you can spend more time doing what we marketers do best: dreaming up big ideas that connect us to our audience.” In other words: let AI liberate your team from droll and time-consuming work.

Far from viewing AI as a threat that will make human marketers obsolete, many experts have come to view it as a supplementary creative tool that can enhance and support existing strategies – while also possibly pushing some professionals out of the job market.

While it may seem like AI is suddenly everywhere, the truth is that it’s only just beginning to find its niche in the marketing world. Many brands are eager to find profitable and sustainable use cases for AI models like ChatGPT, and some have stumbled: Avocados from Mexico recently rescinded its decision to incorporate ChatGPT into its Super Bowl LVII campaign, and earlier this month Google cost its parent company Alphabet around $100bn when its AI-powered chatbot Bard fumbled a fact about the James Webb Space Telescope during a public demo.

Projects like the Marketing Co-Pilot underscore both the air of experimentation and the huge amount of excitement that currently exists around AI. Another company, Conversica, is launching another ChatGPT-lookalike called Conversica Chat later this week.

“It’s always helpful to begin to explore and experiment with tech to identify the right use cases and applications and find what will drive long-term value,” says Brian Yamada, chief innovation officer at VMLY&R. “Generative AI is evolving quickly, and it’s important to get moving.”

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