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Ad of the Day: grim AI-generated images of UK landmarks shows potential of an earthquake


By Amy Houston | Senior Reporter

February 21, 2023 | 3 min read

The UN Crisis Relief Fund campaign highlights the importance of keeping what’s happening in Turkey and Syria at the top of the news agenda.


Hijinks AI campaign to raise awareness for the UN / Hijinks

London-based creative agency Hjinks has created a series of startling images using AI that show notable landmarks like St Paul’s Cathedral, Manchester’s John Rylands Library and The Birmingham Bull Ring torn down.

In ‘AI Aid,’ viewers see the buildings severely damaged as if they too have been hit by an earthquake reaching 7.8 on the Richter scale, similar to the one that happened in Turkey which has left thousands dead.

“Even a news story as severe as the Türkiye and Syria can be a challenge to keep in the headlines and can quickly disappear from the news, said Tamryn Kerr, founder and chief creative officer at Hijinks.

“We were thinking about what the earthquake would have looked like had it been here in the UK, and specifically how fast aid and donations would have come. There’s been so much negative news about the impact of AI, particularly on the creative industries. But, what if generative AI could help to keep a humanitarian crisis in the news and even generate more donations for aid?

“We put the earthquake scenario into an AI image generator and the results were really incredible. It’s the reality of the Türkiye and Syrian people but served in a way that hits closer to home. The emotion that comes with seeing places you know and love destroyed is powerful and memorable.”

The collective hope is that the images will raise awareness of this tragedy and encourage people to donate to the UN.


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