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Artificial Intelligence Whitepapers Technology

Why social personalization? Because consumers expect relevancy

February 16, 2023 | 5 min read

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Activating media on social platforms can be hard enough on its own. You have to set targeting parameters, budgets and bids to meet your goals. Once you then add in creative complexities, the process gets even more challenging. Here's what you need to know to be more efficient and effective.

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Social personalization allows for more meaningful and relevant engagement with consumers

When social platforms do not share audience-level data outside their closed environments, personalization efforts often take a backseat. Many teams just rely on the native platforms to make optimizations. But this does a disservice to the brand and consumers – and it leads to suboptimal results.

Social personalization allows for more meaningful and relevant engagement with consumers. With the latest innovations in technology and artificial intelligence (AI), brands can now easily and fully automate the process, making it simple for marketing teams to execute. Social personalization is also the leading driver of important success metrics. It contributes 47% of all sales lifts and those who deliver advanced personalization tactics see upwards of 20-to-1 returns. Yet for most brands, personalization is still a pipe dream, and typically off the table.

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The goal of this guide is to help you reconsider, and spawn ideas, because once correctly implemented, the performance of social personalization is truly mind-blowing. And the technology is more accessible than you think.

Fill in the form below to download the guide and discover:

  • How to define and refine messaging for your core audience across social platforms

  • How to create ads that tell a story and meet consumers in the moment

  • How to ensure the success of your ads with real-time optimization

  • Creative tips by platform for Facebook, Instagram, LinkedIn, Pinterest, Snap, TikTok, and Twitter

Artificial Intelligence Whitepapers Technology

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