McCann Worldgroup’s CEO on how a career client-side gives her an edge in negotiations

A view on the art of negotiation from someone who has sat on both sides of the table.

Emily Chang, McCann Worldgroup China CEO

When it comes to negotiations, Emily Chang, the chief executive of McCann Worldgroup China, has a rare perspective. Having amassed 22 years of experience on the client side working for brands including Starbucks, Intercontinental Hotels, P&G and Apple before she migrated to the agency side, she has seen the best (and worst) from both ends of the table.