By Amy Houston | Senior Reporter

February 15, 2023 | 3 min read

It’s an early spot for the brand, with the holiday taking place on March 17.

Jameson has enlisted Regina Hall to star in its St Patrick’s Day ad campaign. In the spot, viewers see the actor encourage Americans to turn their hard-earned PTO (paid time off) days into SPTO (St Patrick’s Day time off) to celebrate with friends and family.

To combat any feelings of guilt that might come with asking for time off, the whiskey brand has created the ‘Jameson Desk Decoy,’ a personalized, life-size version to ‘stand in’ for you this St Patrick’s Day on the off chance your boss comes by your office.

“We’ve all been there before – your boss forgot you took an SPTO and swings by to meet one-on-one. Or your finance department didn’t get your SPTO memo and requests your latest expense report while you’re out of the office,” says Johan Radojewski, vice-president of marketing at Jameson Irish Whiskey.

“That’s why in the true spirit of Jameson we are introducing the Jameson Desk Decoy: a comical, life-size version of yourself for the office, so the real you can take that planned SPTO and go celebrate St Patrick’s Day – with a Jameson, Ginger & Lime – guilt-free.”

The tongue-in-cheek ad campaign also features a website that you can go to and create your very own ‘desk decoy’ by uploading a headshot. It costs $17.80 and proceeds will be donated to the Restaurant Workers’ Community Fund (RWCF), on top of an additional $25,000 donation from the brand.

“I can totally understand the feeling of wanting to take a day off yet not wanting to feel bad about it, but with St Patrick’s Day falling on a Friday this year, it’s the perfect day to plan ahead and take one of those hard-earned PTO days,” added Regina Hall.

“So don’t save those days for lesser holidays when this year you can take an SPTO, set up your Jameson Desk Decoy, and go celebrate St Patrick’s Day with friends.”

Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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