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By John Glenday, Reporter

February 14, 2023 | 2 min read

Mobile game Royal Match company has differentiated itself from the competition by pledging to give every player the ‘royal treatment’.

Dream Games commissioned the agency House 337, formed from a merger of ODD and Engine Creative, to inject blue blood into the veins of gamers in a sequence of dramatic transformations transforming the mundane into the magical.

Enlisting gold and crimson in abundance, the dramatic makeovers aim to show how a quick gaming session can transport you to a better place by choosing the premium Royal Match experience.

Running for a fortnight, the TV campaign seeks to win over casual gamers to the delights of Royal Match, elevating play from the bedroom to the ballroom.

Richard Hocking, chief marketing officer at Dream Games commented: “We wanted to share the premium experience of playing Royal Match and the enjoyment that can be had to a global audience.”

Katy Hopkins, creative director at House 33, adds: “Wherever you are, whatever you’re up to, you can enjoy a right royal team with a game of Royal Match. This transformative ability is what we worked to bring to life in this new campaign. Featuring gold-plated harps, floating jewels and topiary horses, this film for Dream Games was created with the help of a dream team including Sophia Ray, Partizan, String&Tins and Black Kite.”

Launched in 2021,Royal Match has risen to the top of the pecking order as one of the top three highest-grossing mobile games in the US.


Client: Dream Games

Chief marketing officer: Richard Hocking

Brand marketing lead: Amy Beadle

Executive creative director: Jo Moore

Creative director: Katy Hopkins

Creatives: Nick Coates, Gabby Kohli

Planner: Simon Butcher

Account management: Julian Hough, Katherine Thompson, Olivia Conroy and Stephen Rowe

Agency producer: Tracy Macassey

Project director: Louisa Lewis

Director/production co: Sophia Ray, Partizan

Producer: Annabel Ridley

Editor: Sam Allen

Post-production: Black Kite

Sound design: String and Tins

DoP: David Foulkes

Brand Strategy Mobile Gaming House 337

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