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Creative Creative Works US Ad of the Day

US Ad of the Day: Kraft Mac & Cheese billboard hugs Philly fans after painful Super Bowl


By Audrey Kemp, LA Reporter

February 13, 2023 | 2 min read

Cheesy or not, Kraft knows just how to support Philadelphia Eagles fans after their loss to the Kansas City Chiefs at Super Bowl LVII: a hug and a warm bowl of mac and cheese.

person hugging noodle billboard

Kraft serves up a dollop of comfort for Philly after losing Super Bowl LVII / Credit: Kraft

Losing hurts, especially for Philadelphia Eagles fans who woke up this morning.

Enter Kraft, whose new out-of-home campaign aims to console the losing team with a huggable billboard and the ultimate comfort food: a warm bowl of mac and cheese.

This morning, the brand placed a 10-foot huggable billboard at 1617 Walnut Street, near Rittenhouse Square in Philly. With outstretched noodle arms, the billboard addresses upset fans: “Need a hug, Philly? Help yourself.”

For added support, the brand is giving away 100 servings of warm Kraft Mac & Cheese to visitors between 12 pm and 1 pm.

The campaign comes after the Kansas City Chiefs took down the Philadelphia Eagles 38-35 in Super Bowl LVII.


Agency: Johannes Leonardo

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