US Ad of the Day: Kraft Mac & Cheese billboard hugs Philly fans after painful Super Bowl
Cheesy or not, Kraft knows just how to support Philadelphia Eagles fans after their loss to the Kansas City Chiefs at Super Bowl LVII: a hug and a warm bowl of mac and cheese.
Kraft serves up a dollop of comfort for Philly after losing Super Bowl LVII / Credit: Kraft
Losing hurts, especially for Philadelphia Eagles fans who woke up this morning.
Enter Kraft, whose new out-of-home campaign aims to console the losing team with a huggable billboard and the ultimate comfort food: a warm bowl of mac and cheese.
This morning, the brand placed a 10-foot huggable billboard at 1617 Walnut Street, near Rittenhouse Square in Philly. With outstretched noodle arms, the billboard addresses upset fans: “Need a hug, Philly? Help yourself.”
For added support, the brand is giving away 100 servings of warm Kraft Mac & Cheese to visitors between 12 pm and 1 pm.
The campaign comes after the Kansas City Chiefs took down the Philadelphia Eagles 38-35 in Super Bowl LVII.
Agency: Johannes Leonardo