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By Hannah Bowler, Senior reporter

February 8, 2023 | 1 min read

What would you do if your partner completed the entire Lord of the Rings Rivendell Lego set without you?

Lego and Lord of the Rings have dropped a romantic saga-themed ad campaign to mark the occasion. To promote the release of ‘The one set to rule them all’ Lego’s in-house creative team has partnered with ad agency Advance A/S.

The 60-second-long film tells the story of a couple who purchase the Rivendell Lego set to complete together. However, while her boyfriend is out, the woman caves and completes the set without him. While making the set, she is transported to the world of Rivendell when her boyfriend walks in on her.

The campaign dropped yesterday on Lego’s social platforms including TikTok, Instagram and Facebook.

Credits

Production company: Advance A/S

Creative director: Trudy Follwell

Creative director OLA: Guy Bingham

Art director: Kim Flugel

Director: Anders Bundgaard

Producer: Trine Schou

Client service director: Jeppe Fonnesbæk

Project manager: Jon Thomsen

Creative Creative Works Lego

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