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The Drum Roses Awards Brand Strategy Marketing

The Drum Roses Awards return


By Dani Gibson, Senior Writer

February 7, 2023 | 4 min read

More than ever, we need to celebrate advertising’s geographical diversity.

The Drum

The Drum Roses Awards

What do the BBC’s inspired Toyko Olympics campaign, Irn Bru’s epic Hollywood-esque film and Specsavers’ hilarious Euros outdoor spot have in common? They are all globally revered ads that were created outside of advertising’s epicenter. And they all won at The Drum Roses Awards last year.

The Roses Awards launched over 20 years ago in recognition of the fact that the UK’s best creative work needn’t come from the UK’s biggest city. And now, more than ever, The Drum believes this needs to be celebrated.

Recent research from VCCP suggests that young people are becoming increasingly disillusioned with the London-centric, ’insider’ nature of the ad industry. As the sector reckons with this talent crisis, The Drum Roses Awards show the next generation that the most talented creatives and exciting client briefs can be found all around the UK, whether that be Scotland, Wales, the north or Northern Ireland.

The 2023 Awards are now open for entry and we have a stellar jury panel in place to consider the best ideas coming from all corners of the country.

Louise Sloper, who is the founder and creative director of Here We Go Studio, is the jury chair this year, and she will be joined by big names including Katie Rosen, head of creative at Gousto; Tamryn Kerr, creative lead at YouTube; Grant Hunter, executive creative director at Iris; Lisa Nichols, executive creative director at TBWA\MCR and Sanjiv Mistry, executive creative director at McCann London.

“The Roses Awards are unique as they showcase an incredibly varied creative landscape and provide an excellent opportunity to see work that may not have been on our radar – especially in an often London-centric world,” says Sloper.

“I’m hoping to see boundary-pushing ideas and excellent craft, including work from smaller agencies that often do not have huge budgets but still produce something special. Quirky type, bright colors, humanness, purpose-driven, AI/metaverse and gamified ideas will all likely be vying for our attention.”

Entrants for The Roses can come from any of the UK regions, so England (outside of the M25), Scotland, Wales and Northern Ireland.

Categories this year include Brilliant Use of Advertising, Media, PR, Creative and Tech, as well as craft-based categories including Copywriting, Art Direction and TV Commercial.

Find out more about The Drum Roses Awards and how to enter.

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