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By Amy Houston, Senior Reporter

February 7, 2023 | 2 min read

It marks the first time the brand has launched a major campaign centered around the practical benefits of contact lenses.

“Don’t let specs get in the way of kissing” is the strapline behind Specsavers’ new ad campaign titled ‘Kiss Clash’. With Valentine’s Day right around the corner, the high street retailer is getting in on the action by highlighting that sometimes eyewear can make getting intimate a little awkward.

Created by Specsavers’ in-house team The Agency, the UK campaign features three stills and motion shorts for out-of-home, plus will be amplified with various social and digital activations.

Victoria Clarke, marketing services director at Specsavers said: “With this campaign, we have taken a leadership position by jolting people to say: ‘we love glasses, and know you do too but why not put down your glasses and give contact lenses a go, offering a free trial so there’s no need to worry if you then decide they are not for you’.”

A longer 20-second film for video-on-demand and online purposes will even go so far as to ‘teach you how to kiss’ with the help of a sassy teacher explaining that “all you need to do is… get contact lenses.”

Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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