Marketing Brand Strategy News

Boots CMO Pete Markey on the art of bagging big-name stars for campaigns


By The Drum Team | Editorial

February 6, 2023 | 2 min read

The vastly experienced brand boss joins the Marketing Negotiations podcast to share the lessons he's learned about attracting superstar ambassadors.

David Schwimmer

Friends star David Schwimmer in an ad for Markey's former firm, TSB

How do you negotiate with a talent agent? It's something Boots' Pete Markey knows like the back of his hand. With over 25 years of experience, Markey has secured some of the world’s most recognizable names, including Robert Webb, David Schwimmer and Morgan Freeman.

Here he talks to host Mike Lander about how to successfully conduct third-party negotiations, the importance of surrounding yourself with an A team, and why communication is key.

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