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By Amy Houston, Senior Reporter

February 1, 2023 | 2 min read

The spot is a continuation of the brand’s latest ‘Booking.Yeah’ campaign and marks the second time the company has advertised during the big game.

In a little teaser for its Super Bowl ad, Booking.com has revealed that the latest celebrity to work with the brand is none other than Emmy Award-winning actor Melissa McCarthy.

The short clip sees the Bridesmaids star reclining luxuriously on a chair while getting a foot massage. In a dressing gown and bright green face mask, she prepares to chow down on a huge leg of ham as she tells the masseuse that he ‘knows exactly what he’s doing.’

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To promote the campaign, the online travel agent has stated that something ‘big’ is coming and it’s even bigger than room service ham. The entire ad will air during the fourth quarter of the big game on February 12.

McCarthy isn’t the only famous face that the Amsterdam-based company has worked with recently. Last year, the brand introduced the actor Idris Elba as its ‘concierge in chief’.

Keep up with all the latest Super Bowl ads here.

Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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