Knect’s slick lube campaign kisses goodbye to Dry January
Sexual intimacy brand Knect is celebrating the passing of Dry January with a suggestive outdoor campaign as we slide into February.
Slick lube campaign kisses goodbye to dry January
The water-based lubricant, previously known as KY Jelly, is hitting the streets in a bid to capture the attention of new mums, menopausal women and others seeking to enhance intimacy through winter.
Crafted by McCann, ‘Goodbye Dry January’ gets straight to the point with a simple message playing on New Year’s resolutions.
Lucy Willars, brand manager for Knect, said: “With Dry January trending over the last few weeks, we thought we should join the conversation – we have some authority on this word! We are hoping this reactive campaign raises a few smiles and helps everyone say goodbye to Dry January, in more ways than one."
The succinct campaign appears across Manchester and London today.