Modern Marketing Brand Strategy Creative Works

The power of creators: maximize reach through integrated campaigns

January 25, 2023 | 5 min read

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Creator marketing has completely changed the way consumers engage with brands. In turn, this has changed the way that brands should think about creators.

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Brands are struggling to see how creators compare to traditional media formats.

Creator marketing has become an integral part of any media strategy – but some brands are still struggling to see how creators compare to traditional media formats and how they can best complement them.

A new study from Influencer.com, MediaCom and GlobalWebIndex found that the potential impact of a campaign grows exponentially when a creator is present in an ad, with 66% of consumers saying they would like to see creators promoting brands outside of social media.

To quantify this evolution in creator marketing, this report offers a deep dive analysis to show brands how they can work with creators to reach consumers not only while they’re scrolling through social media, but when they’re shopping in-store, waiting at a bus stop, or listening to a podcast, in order to maximize return on investment (ROI).

Fill in the form below to download the report and discover:

  • The value of creators across traditional media

  • The benefits of activating creator campaigns across platforms

  • How to maximize reach through integrated campaigns

  • The impact of platforms on purchasing decisions

  • The age-old question: creator vs celebrity?

Modern Marketing Brand Strategy Creative Works

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Influencer

Our end-to-end Influencer Marketing Platform & Data-led Impact Studio turns a creators’ followers into a brands’ consumers - at scale.

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