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Marketing Brand Strategy Creative Works

The power of creators: maximize reach through integrated campaigns

January 25, 2023 | 5 min read

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Creator marketing has completely changed the way consumers engage with brands. In turn, this has changed the way that brands should think about creators.

Influencer Whitepaper header image

Brands are struggling to see how creators compare to traditional media formats.

Creator marketing has become an integral part of any media strategy – but some brands are still struggling to see how creators compare to traditional media formats and how they can best complement them.

A new study from, MediaCom and GlobalWebIndex found that the potential impact of a campaign grows exponentially when a creator is present in an ad, with 66% of consumers saying they would like to see creators promoting brands outside of social media.

To quantify this evolution in creator marketing, this report offers a deep dive analysis to show brands how they can work with creators to reach consumers not only while they’re scrolling through social media, but when they’re shopping in-store, waiting at a bus stop, or listening to a podcast, in order to maximize return on investment (ROI).

Fill in the form below to download the report and discover:

  • The value of creators across traditional media

  • The benefits of activating creator campaigns across platforms

  • How to maximize reach through integrated campaigns

  • The impact of platforms on purchasing decisions

  • The age-old question: creator vs celebrity?

Marketing Brand Strategy Creative Works

Content created with:


We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations - underpinned by measurement partners such as ThisThat, Neilsen, and Relative Insight.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

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