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By Audrey Kemp | LA reporter

January 25, 2023 | 2 min read

A new teaser from Doritos confirms that the “Queen of Rap,” Missy Elliott, will be joining rapper Jack Harlow in the snack brand’s Super Bowl LVII campaign.

Doritos is plotting a star-studded Super Bowl LVII ad featuring not only Jack Harlow but also the “Queen of Rap” herself, Missy Elliott, per a new teaser released this morning.

The teaser, titled ‘Collab,’ shows Elliott answering a phone call from Harlow, with a bag of the brand’s new chip flavor, Doritos Sweet and Tangy BBQ, in her other hand. She seems to respond positively to Harlow’s offer to “collab” – until he evidently brings up a possible “love triangle.”

“I don’t know about that,” she responds. Then, the teaser abruptly ends, leaving fans wondering what this talented duo has planned.

‘Collab’ follows another teaser, titled ‘The love triangle,’ which confirmed fan speculation that rapper Jack Harlow would be starring in the Super Bowl campaign last week. The creative agency behind the campaign has not yet been disclosed.

Frito-Lay has big things in store for Super Bowl fans this year. Last week, another one of its snack brands, PopCorners, confirmed that it plans to bring back Breaking Bad’s iconic antiheroes Walter White and Jesse Pinkman during the big game.

For more Super Bowl LVII ad coverage, check out The Drum’s ongoing scoreboard here. For all coverage, sign up for The Drum’s daily US newsletter here.

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