Creativity Creative Works Ads of the Week

Best Ads of the Week: Utterly brilliant butter billboards and a thawing ice sculpture


By Amy Houston | Senior Reporter

January 25, 2023 | 6 min read

There's also an ad from The North Face that puts its outdoor credentials back on the map and a spot from BMW to mark Chinese New Year that highlights how funny AI-powered translation errors can be.


Pablo’s billboard ad campaign for Flora / Pablo

Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here.

This week, Flora promoted its plant range by asking the public why we even use animal products if it tastes so good without them, ITV launched a huge out-of-home activation that melted in real-time to tease its latest nature doc and Leo Burnett once again teamed up with artist Remie Akl on a poignant film that tackled the deeply sensitive topic of rape.

Flora: Skip the Cow by Pablo

skip the cow

Feeding into Veganuary, Flora highlighted its plant-based range in a series of billboards and a short video.

ITV: A Year on Planet Earth by ITV


The promotion for ITVX's first natural history doc got off to a chilly start. A frozen billboard encased in ice gradually thawed over the weekend to reveal a luscious spring scene.

Abaad: Dirty Laundry by Leo Burnett Beirut

The film opens with artist Remie Akl explaining that survivors of rape are often encouraged to stay silent and not bring ‘shame’ upon their families. In her trademark style, she calls out this mentality and highlights the extensive harm it can cause.

The North Face: We Always Have Your Back by B-Reel

The North Face has long been synonymous with activewear but, in recent years, it has delighted fashionistas in the streetwear category. To place itself back in the great outdoors, it released an ad that places a mountain as the focal point.

BMW: Translating Joy by TBWA\Juice Beijing, TBWA\Bolt Shanghai

In this BMW ad, viewers witness a team of printers who aim to impress the global market with their Chinese New Year greetings, but unfortunately, have some translation mishaps along the way.

Krispy Kreme: Sadvert by VCCP

Krispy Kreme promoted its new low-calorie range with a light-emitting wall of giant doughnuts.

Coca-Cola: Celebrating Together is Magic by Ogilvy Shanghai

This Chinese New Year ad campaign from Coca-Cola is a tale of a family that overcomes differences caused by generational divides.

Reeses: Put Peanut Butter In It by Mother London

Ever wanted to put peanut butter into a chocolate shoe? Maybe not, but the people at Reese’s know that when you break culinary norms, you sometimes land in delicious places. In this spot, the confectionary brand invited the public to explore these impulses for themselves.

Asics: Mind Games – The Experiment by Neil A Dawson & Company

Asics recruited inactive ‘mind gamers’ to start exercising and see if it helped sharpen their mental skills. From chess to mahjong players, the chosen few followed an intense exercise program and were featured in the ad campaign.

Apple: A Day in the Life of an Average Person’s Data by TBWA/Media Arts Lab

In this spot, Ted Lasso actor Nick Mohammed goes about his life normally as an Apple specialist follows him. Talking to Mohammed and the viewers, the tech genius pinpoints how everyday activities can leave data traces.

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Creativity Creative Works Ads of the Week

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