Oddbox’s first TV campaign asks people to join fight against food waste
The wonky fruit and veg rescuer is spreading its message of community and sustainability in debut TV campaign.
Food delivery company Oddbox, which specializes in the kind of produce that won’t win any prizes in a beauty parade but still tastes great, has worked with creative agency Hell Yeah to visualize its crusade against food waste, depicting neighbors leaving the house in the morning to discover a food parcel on their doorstep, with the advert following the improvised reactions of the actors.
Outlining why Oddbox has chosen to dip its toes in TV waters, co-founder Emilie Vanpoperinghe remarked: “Hell Yeah has helped us create an ad that shows that Oddbox is more than just a veg box – it’s a community and a way to make a difference that you can feel proud of.”
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Dulcie Cowling, a founder at Hell Yeah, meanwhile added: “We’ve made something that’s warm and uplifting to watch, but which at the same time celebrates the passion and pride that comes with being an Oddboxer.”
Supported by out-of-home advertising across London and the public transport network, the health-focused advert will appear on Sky and Channel 4 as the brand attempts to push out from its heartland in the English capital to the country at large.
Known for its campaigning zeal, Oddbox previously authored Wasteland, an eye-opening account of ”the most harmful country you’ve never heard of”.
Credits
Client: Oddbox
Chief commercial officer: Yannick Barriol
Head of growth: Liz Yates
Creative manager: Eden Sparke
Head of creative: Dulcie Cowling
Creative director: Fiona White
Creative director: Michele Bona
Creative: Kirsty McKinlay
Head of strategy: Tom Newton
Strategist: Bianca de Sousa
Client services director: Jo Hill
Media planning and buying: Squadron Venture Media
Production company: Studio Yes
Exec producer: Zoë Waller
Producer: Victoria Ayettey
Director: Marysue Masson
DOP: Marcus Domleo
Art director: Chris Williams
Costume designer: Emily Pirouet
H&MU: Christine Hillhouse
Gaffer: Barry Keegan
Grip: Jack Jackson
PM: Holly Newman
1st AD: Kerry Green
Grade: Coffee & TV
Sound mix: Guilt Free Audio
VO: Helen Barford
Music: Chris Morris, Stewart Barnes
Music licencing: SoundslikePublishing