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By Amy Houston, Senior Reporter

January 24, 2023 | 2 min read

To mark Data Privacy Day, the tech giant has unveiled educational (and funny) films designed to help users safeguard their personal information.

In ‘A Day in the Life of an Average Person’s Data,’ actor Nick Mohammed goes about his life normally as an Apple specialist follows him. Talking to Mohammed and the viewers, the tech genius pinpoints how everyday activities such as opening an email or making a purchase can leave data traces.

To coincide with the ad campaign, this weekend Apple will be launching a new ‘Today at Apple’ session that will explore all of the features that it offers to users in more detail.

“We created Today at Apple to spark creativity and enable our customers to get the most out of their Apple products and features,” said Tracey Hannelly, senior director of retail engagement and marketing at Apple. “We’re thrilled to offer this new Today at Apple session to help our customers learn more about our industry-leading privacy features as we celebrate Data Privacy Day.”

It’s not the first time the organization has touted its privacy credentials to audiences. Last year, shortly after announcing its AppTrackingTransparency features, Apple hammered its rivals with an auction-style ad.

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“At Apple, we’re focused on designing devices, features, and services that keep users in control of their personal data,” said Erik Neuenschwander, director of user privacy at Apple.

“Over the years, we’ve integrated powerful privacy controls into our operating systems. This film and our new Today at Apple sessions will show users how they can take advantage of some of the features we offer, and understand how privacy is at the center of everything we do.”

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