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By Amy Houston | Senior Reporter

January 24, 2023 | 2 min read

It’s a tale of a family that overcomes differences caused by generational divides.

Coca-Cola’s animated spot to celebrate Chinese New Year begins with a grandmother rabbit lovingly making dumplings in a traditional way and daydreaming of past celebrations. After all the preparations, she and her partner set off toward their grandson’s huge home.

Overwhelmed by the contemporary surroundings, the older rabbit becomes embarrassed of her homemade efforts and shies away from placing them on the dinner table. When her grandson notices her reserved demeanor, he offers her a bottle of coke and they bond.

It was directed by Yves Geleyn, who was behind the iconic John Lewis ‘Bear and the Hare’ ad. He said: “A compelling narrative, cinematic whimsy, and rich textural details. It’s everything you could want in a film like this, and more.”

It marks the second time that the drinks conglomerate has worked with the director on a Lunar New Year ad campaign, after previously enlisting him to work on last year’s Year of the Tiger film.

Award-winning illustrator and character designer Peter de Sève worked on the rabbit’s aesthetic.

“Peter has an unparalleled ability to express emotions with the flick of a pencil’s line,” added Geleyn. “His contours and features bestow a human-like manner that allows these anthropomorphized animals to carry the weight of this story’s dramatic arc.”

Credits

Agency: Ogilvy Shanghai

Production: Hornet

Director: Yves Geleyn

Music: Hornet

Sound designer: Ambrose Yu

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