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By Jenni Baker | Senior Editor

January 23, 2023 | 5 min read

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A new video from The Drum and Canon explores the future of customer-centric multi-channel engagement, and how personalized, programmatic print can integrate seamlessly into that mix.

Gordon Young and Cathy Bittner re-tell the story of Creative Futures

Gordon Young and Cathy Bittner re-tell the story of Creative Futures

Print is one of the oldest communications tools in the marketing playbook but thanks to the high-tech innovations and printing capabilities at marketers’ disposal today, it’s become one of the most intelligent, data-driven, connected mediums that can transform marketing plans.

By combining the best of the physical and digital worlds, programmatic print has a unique role to play in driving the customer-centric communications of tomorrow. The clever combination of data, creativity, targeting capabilities and personalization can be seamlessly integrated into existing omnichannel marketing plans to deliver measurable impact.

But how does programmatic print really work? What are the mechanics involved? And how do you connect data, creative, technology and measurement to build seamless omnichannel marketing experiences that elevate the customer experience?

And what happens when you bring together the brains behind each stage of this process to push the boundaries of what’s possible with personalized print through true collaboration?

Join The Drum’s co-founder and editor-in-chief Gordon Young and assistant editor Jenni Baker, alongside Cathy Bittner, strategic business development manager, Canon Europe, as they re-tell the story of Creative Futures – an industry-wide initiative bringing together a specialist working group of experts, who all have an integral role to play in the process, with the emerging creative talent of tomorrow.

“By breaking down silos, working together and learning from each other, there’s a real opportunity to re-imagine customer-centric communication for the future by combining creativity and new tech to drive real ROI for brands,” says Bittner.

Check out the video above to hear the story of how Creative Futures was born and learn how to unlock the power of personalized programmatic print, starring:

  • Nathan Rose, director of growth, Join the Dots

  • Mark Cross, engagement director, JICMAIL

  • Lucy Swanston, founder and managing director, Nutshell Creative Marketing

  • Sophie Grender, director of new business, Royal Mail Marketreach

  • Mike Hughes, managing director, Latcham

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As the world’s leading imaging brand, we’re committed to driving advanced technologies and celebrating innovation in image capture, print and other technologies.

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