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TBWA\Chiat\Day marks move with ‘last ad from the last big ad agency on Madison Avenue’

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By Amy Houston

January 20, 2023 | 2 min read

The agency says a fond farewell to adland’s most memorable address after relocating to its new office on 42nd Street in New York.

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TBWA\Chiat\Day NY says goodye to the iconic Madison Avenue / Amy Ferguson

Staying true-to-form, TBWA\Chiat\Day is saying goodbye to its Madison Avenue office with a long-form print ad in the New York Times.

“Madison Avenue was kind of a thing you know, Mad Men and all,” the ad reads. “And as the last ones here, it seems appropriate to mark the moment, and not just for us, but for the whole damn industry. It’s the end of an era, you might say.”

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The era in question produced some of the most well-known ads and iconic slogans including ‘I want my MTV’ and ‘Where’s the beef?’ to name just a couple, and agencies including Wieden+Kennedy, Goodby Silverstein & Partners and BBDO are just some of the creative giants to set up shop in the area.

To commemorate that period of time in tongue-in-cheek style, the agency is waving goodbye to the ‘three-martini lunches,’ the ‘board rooms filled with only white men’ and everyone’s favorite memory, ‘burnout’.

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