Introducing Marketing Negotiations – a podcast to hone your deal-making skills
'Marketing Negotiations: The Good, The Bad and The Ugly' is a new weekly podcast brimming with expert advice on winning at deal-making.
The Drum has launched the Marketing Negotiations podcast with procurement expert Mike Lander
Successful entrepreneur, expert negotiator and ex-procurement director Mike Lander is joined by CMOs and agency leaders as they dive into some of the most difficult and unheard-of marketing negotiations.
During each episode, Mike and his guests share the ins and outs of their toughest deals to-date. They discuss obstacles, outcomes and learnings, as well as the emotional and mental challenges they’ve faced along the way.
In episode one, Mike is joined by the vastly experienced deal-maker Penry Price, now the vice-president of marketing solutions at LinkedIn in New York, to talk through the lessons learned during a career that has spanned senior roles at Google, Dstillery and Us Weekly Magazine.
Future guests will include the Boots chief marketing officer Pete Markey, The Social Element chief exec Tamara Littleton and McCann Worldgroup China chief Emily Chang.
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Hosted by Acast, you can find Marketing Negotiations on The Drum’s Podcast Hub, Spotify, Apple and other major podcast platforms. New episodes will be released each Wednesday.