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Marketing Adtech Data & Privacy

Instagram, Facebook and Messenger’s new ad privacy controls explained


By Kendra Barnett | Senior Reporter

January 19, 2023 | 6 min read

Meta app users will now be able to manage account settings – including new advertising controls – in one, centralized location. The changes may be part of a larger ploy by the tech company to regain dominance in the ad market.

Meta logo floating in black space

Meta is giving users greater control over their ad experience / Dima Solomin

Meta today announced that it’s making a handful of changes to its Accounts Center across Facebook, Messenger and Instagram. In a blog post, the company’s director of product management Robert d’Apice said that the tech company is rolling out changes in an effort “to make finding and managing certain settings easier across multiple apps.”

Here are the key takeaways:

What happened?

  • Users’ personal information, passwords and security preferences, payments, permissions and advertising preferences for Facebook, Messenger and Instagram will now be housed in one centralized location. The change intends to make account management and ad experience easier to manage for all users. Now, for example, a user will be able to seamlessly make changes to ad topic preferences consistent across different Meta apps.

  • Further, if a user operates more than one account on any given app, they’ll be able to add different accounts to the same consolidated Accounts Center if they wish.

  • The changes are part of a broader effort to “make the settings experience on our apps more consistent, regardless of which app you use,” per d’Apice.

  • The company is also “making improvements” to users’ ad settings controls, says d’Apice. For one, it aims to provide users with greater transparency into how their data is used and shared with other websites and applications through the newly rebranded ‘Activity information from ad partners.’

  • The company is “making it easier for people to understand their options when it comes to seeing ads shown by Meta on other apps and websites,” d’Aspice says. The tech titan is exploring ways to make the ad experience more customizable and relevant to individual users, including by enabling them to choose to see fewer ads that don’t interest them.

  • All changes will begin to take effect today and will roll out gradually in the coming months to all Facebook, Messenger and Instagram users.

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