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Out-of-home Ocean Outdoor Marketing

Campaign Against Antisemitism takes to the streets of UK cities


By John Glenday, Reporter

January 18, 2023 | 3 min read

Britain’s first-ever national billboard campaign seeks public’s support against antisemitism in run-up to Holocaust Memorial Day​.

Campaign Against Antisemitism

Campaign Against Antisemitism takes to the streets of UK cities

Campaign Against Antisemitism is bringing a message of inclusivity to British streets with an out-of-home ad campaign by Manchester agency One Day that challenges hate crime and stereotypes.

Billed as Britain’s first-ever national out-of-home campaign, the rollout was made possible because of ad space donated by Ocean Outdoor in nine cities, including London, Manchester and Glasgow.

Confronting pedestrians with the uncomfortable truth that Jews are 500% more likely to be the victim of a hate crime than any other faith group per capita, the hard-hitting messaging will run for a fortnight through Holocaust Memorial Day on January 27.

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Gideon Falter, the chief executive of Campaign Against Antisemitism, said: “The UK is a fundamentally decent and tolerant place, and one of the best countries in the world to live as a Jew, but we still suffer racism and attacks every day simply because we are Jewish. Jews make up barely 0.5% of the national population and the solidarity of good people who are willing to stand up to hatred and #StandWithJews means a great deal to our community and shows the racists that they cannot win.”

Each high-profile site bears a photograph of a Jewish victim of a hate crime, including a Holocaust survivor horrified by the contemporary targeting of Jews living in Britain.

In what is believed for the first time ever on a British billboard, the campaign also depicts a member of the Charedi Jewish community, which bears so much of the brunt of violent antisemitic crime.

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