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By Audrey Kemp, LA Reporter

January 16, 2023 | 2 min read

The Mars-owned pet food brand launched its first campaign in three years over the weekend.

With spring right around the corner, Nutro hopes to entice those afflicted with puppy fever to raise them on its healthy dog food.

Over the weekend, the Mars-owned pet food brand launched its first campaign in three years, ‘Let’s grow healthy pets,’ along with a refreshed brand identity highlighting its commitment to using natural ingredients since its 1926 inception.

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’Let’s grow healthy pets’ proposes a visual metaphor where puppies appear to grow not as traditional pets, but like fruits, vegetables and grains on a farm, drawing a connection between healthy pets and their nutritional needs. A mix of practically filmed elements and visual effects, and not to mention, many patient and well-trained dogs, came together to create “a world that felt equally dream-like and grounded,” as the brand described in a statement.

The campaign comprises two 15-second videos, five short-form social videos, and a variety of images brought to life in print, digital and social.

The campaign comes as Nutro also refreshed its identity by means of a sleek new, design system and logo, created in partnership with design agency Jones Knowles Ritchie.


Agency: BBDO New York

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