The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Author

By Audrey Kemp, LA Reporter

January 16, 2023 | 2 min read

The Mars-owned pet food brand launched its first campaign in three years over the weekend.

With spring right around the corner, Nutro hopes to entice those afflicted with puppy fever to raise them on its healthy dog food.

Over the weekend, the Mars-owned pet food brand launched its first campaign in three years, ‘Let’s grow healthy pets,’ along with a refreshed brand identity highlighting its commitment to using natural ingredients since its 1926 inception.

Powered by AI

Explore frequently asked questions

’Let’s grow healthy pets’ proposes a visual metaphor where puppies appear to grow not as traditional pets, but like fruits, vegetables and grains on a farm, drawing a connection between healthy pets and their nutritional needs. A mix of practically filmed elements and visual effects, and not to mention, many patient and well-trained dogs, came together to create “a world that felt equally dream-like and grounded,” as the brand described in a statement.

The campaign comprises two 15-second videos, five short-form social videos, and a variety of images brought to life in print, digital and social.

The campaign comes as Nutro also refreshed its identity by means of a sleek new, design system and logo, created in partnership with design agency Jones Knowles Ritchie.

Credits:

Agency: BBDO New York

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

Creative Works Brand Strategy US Ad of the Day

More from Creative Works

View all