Jordans Cereals returns to TV after decade-long absence
‘Tasty by Nature’ campaign by the7stars seeks to restore calm to chaotic mornings while packaging redesign by Bloom looks to unify product range.
Jordans Cereals has returned to TV screens following a decade-long hiatus.
The breakfast brand is pushing new branding as part of its ’Tasty by Nature’ ad campaign as it looks to bowl over consumers seeking natural alternatives to high-sugar options.
Spearheaded by the7stars, the wholesome messaging puts nature front and center, with the advert set in a verdant vision of undulating oat fields.
Running across Channel 4, Sky and ITV through February, the campaign seeks to restore calm to chaotic mornings by positioning Jordans Country Crisp as indispensable fuel to start your day. Additional activity will also take place across broadcast video-on-demand, YouTube and paid social.
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Olivia Neville, marketing controller at Jordans, commented: “We have simplified our messaging to refocus on our core value of natural deliciousness, with a single-minded comms platform of ’Tasty By Nature’. We are the brand that delivers taste from nature and we have redesigned our packs to bring deliciousness attained from nature to life, alongside consistency across the full range, and developed distinctive brand assets that we’ve also brought to life in our TV ad.”
Product messaging is augmented by a packaging redesign overseen by Bloom that helps to unify Jordans’ product range and place the ’Tasty by Nature’ messaging front and center.