By Audrey Kemp | Junior Reporter

January 13, 2023 | 4 min read

From Pepsi’s first Super Bowl campaign in three years to a giveaway of 10m Pepsi Zero Sugar, here’s how the beverage behemoth plans to show consumers that ‘Zero never tasted so good.’

Between the Playoffs and the Super Bowl, it’s game-on for Pepsi, which has today launched an effervescent, multichannel ad campaign heralding the new and improved Pepsi Zero Sugar: ‘Zero never tasted so good.’

‘Zero never tasted so good’ involves multiple in-store and media marketing activations. These include a national television commercial airing throughout the NFL Playoffs, Pepsi’s first Super Bowl campaign in three years, a giveaway of up to 10m Pepsi Zero Sugars and nationwide retail partner promotions occurring throughout the year.

Super Bowl LVII will mark the first time in 11 years that Pepsi is not the halftime show sponsor, as streaming service Apple Music assumed a multi-year partnership last fall.

Instead, the spotlight will shine on the nationwide rollout of the upgraded Pepsi Zero Sugar recipe. “At Pepsi, we put our consumers at the forefront of everything we do,“ Pepsi’s chief marketing officer Todd Kaplan said in a statement.

“Our R&D team leveraged the best new beverage technology to upgrade our Pepsi Zero Sugar product to give fans the best-tasting cola in the zero-sugar category. The product is truly a breakthrough as it is the best zero sugar cola we’ve ever had – period.”

The campaign was ideated and developed by the PepsiCo in-house content studio.

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To participate in the Pepsi Zero Sugar giveaway, text “FREE PEPSI” throughout the Playoffs and “FREE ZERO” during the Super Bowl to 81234 to get a free Pepsi Zero Sugar.

Stay updated on Pepsi‘s Super Bowl LVII campaign and other players in the big game here.

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