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Robert Deniro Brand Strategy Crypto

Tribeca Festival’s new NFT offers chance to party with Robert DeNiro


By Webb Wright, NY Reporter

January 12, 2023 | 3 min read

The NFT pass was developed in partnership with crypto exchange platform OKX.


The 2023 Tribeca Festival will take place June 7-18 in New York City. / Tribeca Festival

This year, the Tribeca Festival is giving cinephiles the opportunity to attend an invite-only awards ceremony with Robert DeNiro, who co-founded the festival back in 2002. The price of entry? Buying an NFT.

In collaboration with crypto exchange platform OKX, the Tribeca Festival has announced the Tribeca Festival NFT pass, which is a one-of-a-kind piece of artwork that also functions as a VIP ticket. As described in a press release, it enables the holder to access “select screenings, parties with Tribeca co-founders Jane Rosenthal [a film producer and the CEO of Tribeca Enterprises, the festival’s parent company] and Robert De Niro, and other one-of-a-kind privileges throughout the Tribeca Festival from June 7-18 in New York City.”

The festival partnered with comic illustrator Jonathan Bartlett and media company AWA Studios to create the NFT artwork, which according to a statement was “inspired by landscapes of Lower Manhattan with Tribeca at the heart of NYC’s creative community.”

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The Tribeca Festival NFT pass – available exclusively via the OKX NFT marketplace – is an extension of a presenting partnership, launched in 2022, between OKX and the festival.

“More than ever, creators are now utilizing innovative technology such as NFTs to tell stories and share their artistic vision,” Nate Zou, head of web3 global growth at OKX, said in a statement. “This project celebrates the natural synergy between blockchain technology and art while bringing amazing practical utilities to life that only Tribeca Festival can provide.”

The Tribeca Festival NFT pass is what’s known as a ‘utility NFT’ – rather than merely being an inert piece of digital artwork, it actually doubles as a kind of key which can unlock real-world perks and experiences.

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