The best campaigns from The Drum Awards for Social Purpose
Entries for this year’s awards are now open.
Winners Indeed for Rising Voices
The Drum Awards for Social Purpose celebrate the people and brands making a positive contribution through socially responsible marketing globally.
From Indeed to Project Hope and from Tommy’s to Goop, outstanding work for some of the world’s top brands was recognized at this annual awards ceremony.
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And if you didn’t get the chance to enter the 2022 awards, the early bird deadline for The Drum Awards for Marketing 2023 is fast approaching. Enter before January 26.
Below, we round up the talented teams and outstanding social purpose campaigns that won in 2022.
Grand Prix, Best Use of Technology, Campaign of the Year (not for profit), Creativity for Good and Innovation of the Year
Agency: Virtue Worldwide
Client: Polycam, Unesco and Blue Shield
Campaign: Backup Ukraine
Chair Awards and Best Video Campaign
Agency: The Progress Film Company
Client: Tommy’s
Campaign: Who’s Counting?
Chair Awards and Public Awareness Campaign
Agency: Mother
Client: Goop
Campaign: Goop Diaper
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Best Celebrity/Influencer Brand for Good Partnership and Best Diversity/Inclusion Campaign
Company: Indeed
Campaign: Rising Voices
Best Content Marketing Campaign, Best Integrated Campaign (offline and online) and Campaign of the Year (for profit)
Company: Ally
Campaign: The Milestone Initiative: Harnessing the Power of Representation in Comics
Best Digital Campaign
Company: Breaking Censorship
Campaign: Breaking Putin’s Censorship
Best Environmental Cause Campaign
Agency: AnalogFolk
Client: DSM
Campaign: Sea the Difference
Best Environmental Cause Campaign
Companies: Hubbub, Ellipsis Earth, McDonald’s and Barley Communications
Campaign: Neat Streets
Best Fundraising Campaign
Agency: Project Hope
Campaign: Hope for Ukraine
Best in Brand Purpose
Company: Aflac
Campaign: Closing The Gap For Millions of Americans
Best in Community Engagement
Agency: Rudder Finn
Client: Gaf
Campaign: Gaf Cool Community Project Is Helping Neighborhoods Beat the Heat by Cooling the Street
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Best Integrated Campaign (offline and online)
Company: Alzheimer’s Society
Campaign: ’It’s not called getting old, it’s called getting ill’
Best Response to Change
Company: Rinat Akhmetov Foundation
Campaign: Museum of Civilian Voices
Best Social Media Campaign
Agency: Whalar
Client: DirecTV
Campaign: The Creator House Approach
Best Stunt or Live Event
Agency: 23red
Client: Migrant Help
Campaign: In Eskander’s Shoes
Best Use of Creativity
Agency: Storycatchers
Client: Network Rail
Campaign: Hacking ’Skip ad’ functionality to save lives
Creativity for Good
Agency: Good Relations
Client: Celebrity Cruises
Campaign: The All Inclusive Photo Project
The early bird deadline for The Drum Awards for Marketing is January 26. More information on our 2023 program can be found here.