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The Drum Awards Out Of Home The Drum Out of Home Awards

The absolute best outdoor campaigns from The Drum Awards for OOH


By Dani Gibson, Senior Writer

January 10, 2023 | 13 min read

Entries for this year’s awards are now open.

Winners Evolve OOH and Notion

Winners Evolve OOH and Notion

The Drum Awards for Out-of-Home 2022, in association with Alight Media, celebrated the campaigns, people and companies driving innovation, creativity and excellence around the world.

From Paramount+ to Tesco and from the BBC to Coca-Cola, outstanding work for some of the world’s top brands was recognized at this annual awards ceremony.

And if you didn’t get the chance to enter the 2022 awards, the early bird deadline for The Drum Awards for Marketing 2023 is fast approaching. Enter before January 26.

Below, we round up the talented teams and outstanding out-of-home campaigns that won in 2022.

Grand Prix and Use of Digital Technologies

Agencies: Kinetic, Mediacom, BBH, and The Unmistakables

Client: Tesco

Campaign: Together This Ramadan

Find out more here.

Chair, Best Use of Digital, Best Use of Location and Best Use of Context

Agency: Forever Beta

Client: The Big Issue Group

Campaign: I’m Here

Find out more here.

Best Interconnected OOH Formats

Agencies: Kinetic, Wavemaker, NCA and Premier

Client: Paramount+

Campaign: How to summit a Mountain of Entertainment

Find out more here.

Best Multi-Screen Display

Agency: Pixel and Texel

Client: Marriott International

Campaign: Marriott International: LED Wall Content

Find out more here

Best Mural Hand Painted Display

Agency: Peacock

Client: Clear Channel Airports

Campaign: Reimagining Bel-Air at PHL

@alloyiusmcilwaine #alloyiusmcilwaineart - Check out the #timelapse of the #mural that I did of the new Fresh Prince, Jabari Banks, for the new hit show #belair - at PHL International Airport! Sponsored by Peacock. #belairpeacock #fyp #streetart #portraits #art #fypage #artist #fypシ #artwork #painting #mural #murals #streetartist ♬ original sound - Alloyius McIlwaine

Find out more here.

Best use of Copy/Copywriting

Agency: NAB NZ

Client: Chemistry

Campaign: Dusting the cobwebs off a 70-year-old brand.

Find out more here.

Brand Fame

Companies: BBC, BBC Creative, Havas Media, Talon Outdoor and Grand Visual

Campaign: How the BBC Challenged Perceptions with Data-Driven OOH

Perfect Planet billboard

Find out more here.

Classic Posters and Banners

Company: Marsh and Parsons

Campaign: Matching People and Property

Find out more here.

Cross Channel Campaign

Agencies: Essence, Kinetic, Pixel Artworks, and ITV Creative

Client: ITV

Campaign: Trigger Point – let the countdown begin

Find out more here.

Extra Sensory Interactive

Agency: Initiative, OOH Tommy and KGA

Client: Amazon

Campaign: Equals Listening Experience

Find out more here.


Agency: Wunderman Thompson UK

Client: HSBC UK

Campaign: Safe Spaces

Find out more here.

Innovation in OOH and Visual Craft

Agency: Isobar and Dentsu Creative

Client: Coca-Cola Sweden

Campaign: B-OOH! Happy Halloween!

Happy Halloween

Find out more here.


Agencies: Kinetic and The 7 Stars

Client: H&M

Campaign: Maximum impact. Zero waste


Find out more here.

Interactive and Most Effective Use of Data

Agency: Bruketa&Zinic&Grey

Client: Croatia Osiguranje

Campaign: AI Anxiety Meter


Find out more here.

International Global Campaign

Agencies: Evolve OOH and Notion

Campaign: For Your Life’s Work: Notion’s first international brand campaign

Find out more here.

Local Campaign and New Approach

Agency: Rise New York & Partners

Client: Floripa Square

Campaign: Breaking The Fourth Wall: Innovation in 3D OOH

Find out more here.

Most Talked About

Companies: Specsavers, The Agency, MG OMD, Talon Outdoor, Grand Visual , Global Street Art and Jack Agency

Campaign: Should’ve Gone to Specsavers

Specsavers Should've Gone to Specsavers OOH Activation

Find out more here.

Multi-channel Strategy

Agency: Known

Client: Grubhub

Campaign: Harnessing ’That Grubhub Feeling’ with Grubhub and Known

Find out more here.

National Campaign

Agencies: Rapport, MediaCom, SCA and AKQA

Client: Sky

Campaign: Sky Glass: More than just a TV

Find out more here.

Not for Profit

Agency: Media Bounty

Client: Men’s Minds Matter

Campaign: If You Think Something’s Up, Bring It Up

Find out more here.

OOH for Good

Agency: Ocean Outdoor

Client: Papyrus UK

Campaign: Papyrus shows the unseen side of suicidal behavior with this living poster

Find out more here.

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Small Budget

Agency: Dark Horses

Client: Vanarama National League

Campaign: Once Upon a Time in Wrexham

Wrexham gains internet attention with mystery Hollywood-style sign

Find out more here.

Special Builds

Agency: VCCP

Client: Müller

Campaign: Letting OOH do the talking to remind the nation of iconic Müller Corner

Giant Müller Corner yogurt pot OOH activation

Find out more here.


Agency: Red Consultancy

Client: Hendrick’s Gin

Campaign: Reimagining Beacons of the Coastline: The Hendrick’s Neptunia Gin Lighthouses


Find out more here.


Agency: Transport for London

Client: Pokemon

Campaign: How did TfL get Pikachu on the London Cable Car? They ‘Poké-d’ him on


Find out more here.

Use of Augmented Reality

Agencies:, Kinetic, MediaCom Edinburgh, Above and Beyond

Client: Subway

Campaign: Subway Tiger Pig: Using dance to bring people together for a Christmas like no other

Find out more here.

Use of Programmatic

Agency: Quotient

Client: Tylenol

Campaign: Tylenol Targets Right Moments Through Programmatic DOOH

Find out more here.

The early bird deadline for The Drum Awards for Marketing is January 26. More information on our 2023 program can be found here.

The Drum Awards Out Of Home The Drum Out of Home Awards

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