Sentosa gets a new brand look and takes a dip in the metaverse
New Year: New You. Sentosa Island, the tropical playground of Singapore, has unveiled a new brand identity and campaign as it seeks to attract local and international visitors in 2023.
Sentosa Island launches new brand campaign
The new identity, which boasts the tagline 'Where discovery never ends', aims to appeal to travellers "looking for renewed purpose through new experiences and opportunities for self discovery".
The brand refresh, which was a collaborative effort between GOVT, Universal McCann, Zeno Group, Section Digital and Oliver Marketing, is supported by a brand film and TVCs.
The campaign aims to "heighten the emotional connection between the island, Singaporeans, and foreign guests".
The destination brand has also entered the metaverse with the launch of SentosaLand, hosted on Roblox. Players can visit the virtual island and tour reimagined versions of the Imbiah Magical Forest, chill out at a beach club, or get lost in a garden maze. Players can also collect coins to win prizes including a staycation package on the island.
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Thien Kwee Eng, the CEO of Sentosa Development Corporation (SDC), said, “Singaporeans and the travellers of the future are both discerning and seeking out high quality leisure experiences that enable them to connect with each other and discover more about themselves. Sentosa is well positioned to meet this need, as the natural island environment inspires SDC to continue to curate new experiences that empower our guests to forge new connections and foster deeper relationships with each other.”