By Hannah Bowler, Senior Reporter

January 10, 2023 | 2 min read

The Electoral Commission’s public awareness campaign readies voters across England for change in rules.

Election overseer the Electoral Commission has used giant sticky notes to remind voters they now need to show photo ID to vote in England.

McCann Demand is behind the ‘Note to Self’ campaign, which has at its center a minute-long TV ad that sees people encounter massive post-it notes.

McCann Demand was hired by the Electoral Commission shortly after the UK Government’s Elections Act came into place requiring voters to bring photo ID to polling stations.

The TV spot will be supported by out-of-home, radio, digital audio, social, print, digital and in-game. McCann Demand was also responsible for the media strategy and buying.

Lucy Hudson, managing director at McCann Demand, said: “We wanted to make sure our campaign was accessible and easy to understand and that our call to action was clear. We landed on an engaging, cut-through creative concept based on a device known to everyone – the humble sticky note.”


Agency: McCann Demand

Group executive creative director: Jon Elsom

Associate creative director: Martin Parkes

Art Director: Rich Hughes

Copywriter: Becca Luke

Head of design: Karl Cacchioli

Design director: Edson Rosas

Designer: Oleksandra Badiia

Senior designer: Clare Tarbox

Strategy director: Kayley Almond

Senior account director: Joe Chalmers

Account director: Melody Charnock

Project director: Kathy Kithoray

Senior integrated project manager: Neha Rahane

Head of integrated production: Charlotte Hopkins & Samantha Baldwin

Senior producer: Sam Debock

Managing partner (media): Andrew Coroneo

Business director (media): Isabelle Hazeldine

Creative Works Media Planning and Buying UK Government

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