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Creative Brand Strategy Veganuary

Future Farm urges royal brothers to ‘drop the beef’ in Veganuary van stunt


By Ellen Ormesher, Senior Reporter

January 9, 2023 | 2 min read

The meat-alternative brand has targeted the two princes by parking a van with a cheeky message at Buckingham Palace.

Veganuary van

The truck drove past Buckingham Palace on the eve of Prince Harry's tense interview / Future Farms

As the public waited with bated breath for Prince Harry to defend his tell-all memoir in a tense ITV interview, Future Farm referenced his spat with his royal sibling by driving a van past Buckingham Palace emblazoned with the message ‘Drop the beef. Not your bro.’

Coinciding with Veganuary, which encourages people to cut their meat consumption by taking up a vegan diet in January, Future Farm says the campaign aims to encourage the British public to not just show some love to the planet, but also to their brothers (and sisters).

As well as setting out to make meatpackers obsolete, Future Farm is fighting for biodiversity and against the destruction of the rainforest, with the brand demanding high environmental standards from its suppliers and fostering the movement towards GMO-free and deforestation-free produce.

Creative Brand Strategy Veganuary

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