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By Danielle Long, Acting APAC Editor

January 9, 2023 | 2 min read

As the Year of The Rabbit hops into view, the telco has launched an online film highlighting how “quick-footed technology” can enrich and enhance people’s lives.

A new festive film showcases the role Singtel plays in people’s digital lifestyles, from content streaming to e-gaming.

The film is the fourth installment in an ongoing sitcom-style series that features rival families the Angs and Huangs. This film sees the families excited over the launch of a new streaming K-Drama series, only for the internet connections to drop out.

Lian Pek, vice-president for group strategic communications and brand at Singtel, said: “In today’s hyper-connected world, technology plays a critical role in connecting people and supporting their digital-first lifestyles. But as played out in our latest festive film, sometimes things don’t go as planned and that’s where a committed service provider makes all the difference.

“Customers either rave about great service or complain about bad. So customer service has literally become marketing. Our brand promise is built on the delivery of quality customer service, and this is certainly one of Singtel’s biggest competitive advantages.”

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To demonstrate the brand’s commitment to customer service it will also launch a behind-the-scenes video to provide “a real-world look at how Singtel staff have supported customers over the years.”

The film and CNY campaign aim to showcase the role the telco plays in bringing families and friends together. This theme is evident in the brand’s previous festive films ’His Grandfather’s Road’, ’My Grandmother’s House’ and ’The Hunt For The Lucky Tiger’, which have chalked up over 20m views to date.

Creative Works Brand Strategy Singtel

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