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Overheard at CES: ‘We are entering a new season of automatization and visualization’


By Audrey Kemp, LA Reporter

January 6, 2023 | 6 min read

From Arnold Schwarzenegger to Paris Hilton, some of the most prominent public figures are discussing the latest innovations in consumer technology at CES 2023 in Las Vegas this week. Here are some of the surprising soundbites heard on the ground.

steve koenig

Steve Koenig presenting Tech Trends to Watch at CES' media day 1 / Credit: Consumer Technology Association

Steve Koenig, vice president of research, Consumer Technology Association: “We’re entering into a new [season] of automatization and virtualization. We will see more and more industrial IoT applications across the breadth of the economy … Things like smart factories, fully automated facilities, smart hospitals, automated farms, all of this is going to happen this decade and into the 2030s.”

Sue Anne Morrow, national director, contract strategic initiatives & podcasts, Sag-Aftra: “Advertainment is [not] a replacement of the 30- and 60-second commercials we’ve all become accustomed to. And it gives advertisers the opportunity to spend long, quality time with consumers in a way that makes consumers want to see their content rather than try to get away from it.”

Arnold Schwarzenegger: “From cloning to artificial intelligence … my movie career had it all. We have seen so many of those things that were science fiction back in the 80s and 90s become science facts … I was a little concerned because in most of my movies, the machines were the enemy. Today, we have found ways to use technology as an ally: we all carry computers in our pockets, they make robots that can dance and do obstacle courses, people are cloning their dogs, artificial intelligence is creating art and music and writing [and] it’s even helping Hollywood with movie-making.”

​Charles Okochu, Amazon Web Services senior business development manager, Amazon Managed Blockchain: “Decentralization and blockchains allow you to create NFTS – which are not the typical NFTs you’re used to – but [rather] the digital likeness of an actor or an influencer ... and allow them to be in more than one place at one time ... Even after they’re gone, their beneficiaries ... can continue to monetize those assets on an ongoing basis.“

Kirk McDonald, chief executive officer, GroupM: “We have to think of the carbon tax associated with our dependency on audience or data targeting ... Careless use of ad targeting and data burns cycles on servers that drain and create a carbon imprint that we don’t need ... We’re launching a carbon calculator that’s directionally accurate. It’s a starting point.“

Paris Hilton, chief executive officer, 11:11 Media: “My tips [for brands] are to just be authentic because consumers are so smart and they know when they’re being marketed. People don’t like things being shoved in their face like that. It’s more about being authentic and enlisting creators and artists ... that really align with your brand and coming out with a fun message. That’s something I always think about.“

Solo Ceesay, chief executive officer, Calaxy: “The rebrand from Facebook to Meta was quite a bit presumptuous... but I think the idea was really good. Them doing that was very big signaling about where the world is going [with the metaverse].“

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