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By John McCarthy | Media editor

January 6, 2023 | 1 min read

The fast-food chain has captured the sense of adventure one feels going to its restaurants in ‘McMoments’ ad.

McDonald’s is celebrating the feeling of joy a trip to its restaurants can spark in a new space-themed ad created by TBWA for the French market.

The 30-second spot is dedicated to driving home its value proposition as the agency reflects how the need for value for money has been heightened during the cost of living crisis.

The ad sees a young girl in familiar Ronald McDonald garb slide down a handrail in her house, which launches us into a galactic voyage. We’re promptly returned to reality where she’s squeaking down the stairs at an agonizingly slow pace... that’s the power of imagination.

The campaign runs on radio, TV and on all online channels.

Modern Marketing Ad of the Day McDonald's

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