Ad of the Day: Digital lungs display street-level smog levels
These digital Lungs turn black when high levels of smog are detected to educate the Polish public on air quality.
Using over 20,000 digital out-of-home (DOOH) sites Polish Smog Alarm and Clean Poland Program Association have revealed the shocking damage air pollution can have on human lungs.
The ‘Digital Lungs’ campaign has been run in collaboration with Poland’s largest DOOH owner Screen Network.
The screens plug into the Airly database which collects information about area quality surrounding the OOH spot. The screens then display an image of breathing lungs which change colour depending on the air pollution in the area. The accompanying copy gives information about the current concentration of PM10 dust and describes the air quality from average, to bad or very bad.
The Digital Lungs execution is part of a wider OOH campaign that also features a model of human lungs breathing in polluted air which has been installed in 63 Polish Towns. The collaboration with Screen Network has allowed the two air pollution charities to reach an audience beyond the 63 selected towns.