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By Audrey Kemp | Junior Reporter

January 3, 2023 | 3 min read

In a trio of hilarious spots, digital healthcare platform Zocdoc demonstrates how easy it is for patients to find a doctor they will feel at ease with.

Finding a doctor who understands your unique needs has never been easier, according to Zocdoc’s latest round of creative: ‘Get a doctor who gets you.’

Comprising three spots, the campaign shows how Zocdoc empowers patients to find not only a specialist within their network and local area, but one they will truly connect with.

Take ‘Dentist,’ for example. In the spot, a discerning woman seeks a dentist who is not too far away, not too young or old, and is available tomorrow.

Similarly, in ‘Butt,’ a doctor discovered on Zocdoc correctly predicts that the reason for her new patient’s visit is because he “read internet forums and started crying.”

Needless to say, the campaign demonstrates just how hyper-specific users’ searches can get on the platform, suggesting that healthcare has never been more personalized. It was ideated and developed by global creative agency 72andSunny.

“Healthcare should be designed for patients, but it's not, and finding a doctor with the right experience, who really listens, makes you feel comfortable, and strives for connection can feel impossible,” Zocdoc's head of brand Heather Berko said in a statement. “We know that with the right tools, finding a provider isn't a needle in a haystack situation. This is why we made a triumphant human experience the star of our new 'Get a doctor who gets you' campaign. By showing the simplicity and ease of accessing information on Zocdoc, including verified reviews, and making a quality connection, we hope to inspire people to engage in finding care without fear or frustration. ”


Creative agency: 72andSunny

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