Ad of the Day: Quorn taps into post-night out chicken shop feels

By Hannah Bowler, Senior Reporter

January 3, 2023 | 4 min read

Quorn makes no bones about its plans for a meat-free 2023 with new adam&eveDDB campaign.

Quorn has tapped into the joy of a post-night-out chicken shop trip but subverted viewers with meat-free alternatives.

With January being the month with the highest penetration of meat-free products, Quorn has kicked off the month with a brand campaign spanning TV, BVOD, AVOD, digital, social and PR.

Created by adam&eveDDB the campaign is the second installment of its ‘So Tasty, Why Choose The Alternative’ brand platform.

The 30-second spot follows partygoers at the end of the night in search of a chicken shop takeaway but then pans to a Quorn food van which reveals all the chicken featured in the ad was meat-free.

Gill Riley, marketing director at Quorn Foods UK said: “This new ad campaign will show Britain’s biggest chicken lovers that our products taste just as good as, if not better, than the meat equivalent, and are perfect for any occasion but especially that post-night out feast."

Credits

Marketing director - Gill Riley

Head of brand marketing - Lucy Grogut

Global digital manager: Lindsay Winstanley

Brand manager - Rehana Kausar

Chief creative officer: Richard Brim

Creative director/s: Matt Fitch, Mark Lewis

Copywriter: Frances Leach

Art director: Christopher Bowsher

Agency producer/s: Brittany Littlewood

Senior planner: Sian Illes

Project manager: Abi Ripley

Managing partner: Miranda Hipwell

Business director/s: Flemming Lerch

Account director/s: Sarah Cornish

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Account manager/s: Jemima St Aubyn, Estella Mosca

Business affairs: Emily Eshelby

Designer/Typographer: Dave Robinson at King Henry

Media agency: Initiative

Production company: Merman

Executive producers: Spencer Dodd

Producer: Jay Lovelock

Director: Ben Liam Jones

D.O.P: James Blann

Editing company: TenThree

Editor: Elena De Palma

Post-production: Black Kite

Post producer: Tom Manton, Phil Whalley

VFX shoot supervisor: Nina Mosand

Lead artist: Nina Mosand

Colourist: Rich Fearon

2D Team: James Marshall

Music supervisor: String & Tins

Audio post-production: String & Tins

Sound designer: Adam Smyth

Soundtrack title: Le Mirage Tendre

Soundtrack composer: Theirry Los & Frederique Corbin

Audio producer: Olivia Endersby

Adam&EveDDB Creative Creative Works

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