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The Drum Awards Brand Strategy Experiential Marketing

25 of the very best events and experiences of 2022

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By Dani Gibson, Senior Writer

January 2, 2023 | 10 min read

The Drum Awards for Experience reward the very best activations, teams, technologies, and venues. Here’s all the winning work from 2022.

Hue&Cry, Kingdom Collective and Hennessy

Courts Beyond Limits

From Spotify to Pinterest and Lego to Gucci, some of the world’s top brands, agencies and organizations were recognized for outstanding work in their respective categories at our annual awards ceremony that took place last December.

If you didn’t get the chance to enter these awards, The Drum Awards for Marketing is open for entries. Find out more about the awards here.

Here’s a round-up of all the winning work from the Experience Awards.

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Grand Prix, Best Sustainable Event and Brand Experience

Agency: Factory 42

Client: Department for Digital, Culture, Media & Sport (DCMS)

Campaign: Green Planet AR Experience with Sir David Attenborough

Find out more here.

Chair Award

Agency: Ogilvy UK

Client: EY

Campaign: EY’s NextWave Elevator Challenge

Find out more here.

B2B Experience

Agency: Nteractive

Client: New Balance

Campaign: New Balance Storybook

Ninteractive

Find out more here.

B2C Experience and Culinary Experience

Agency: Seed Marketing Agency

Client: Spotify

Campaign: Introducing Spotify Greasy Tunes

Spotify

Find out more here.

Best At Home Experience

Company: Standard Bank

Campaign: Superior Choices Experiences for Standard Bank

3min Eye of Africa Overview from Superior Choices on Vimeo.

Best Conference/Exhibition

Agency: InVision Communications

Client: Dell Technologies

Campaign: Connecting in a Reimagined World at Dell Technologies World 2022

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Best Experience for Good

Agency: Verve Live Agency

Client: Diageo

Campaign: Guinness Raising The Bar - Pub Takeovers

Find out more here.

Best Large-Scale Experience

Agency: Frank PR

Client: Innocent Drinks

Campaign: Trafalgar Square in the Wild

Find out more here.

Best Virtual Hybrid Platform

Company: Hublio Technologies

Campaign: Reimagining the virtual and hybrid event landscape with Hubilo

Hublio

Best Virtual or Live Streaming Experience

Agency: Raptor Marketing

Client: Pot Noodle

Campaign: Pot Noodle’s Alternative Internships

Find out more here.

Brand Activation as Part of an Integrated Marketing Campaign

Agency: Audience

Client: Virgin Media

Campaign: Breaking Record Speeds with Virgin Media’s Speed Demons

Find out more here.

Brand Activation at a Large-Scale Event

Agency: Brand Feul

Client: Android

Campaign: All About Android

Android event

Find out more here.

Brand Activation at a Large-Scale Event

Agency: NVE Experience Agency

Client: Paramount Pictures and eOne

Campaign: Dungeons & Dragons: Honor Among Thieves Tavern

Community or Not-for-profit Experience

Agency: Amplify

Client: Lego Group

Campaign: Amplify and Lego build the change for a West Harlem-based community

Lego

Find out more here.

Corporate Experience

Agency: Amplify

Client: Pinterest

Campaign: Pinterest Cannes – It’s Different Here

beach

Find out more here.

Event Production of the Year

Agency: XYZ and Hotel Creative

Client: Gucci

Campaign: Gucci Circolo

Gucci Circolo

Find out more here.

Event Technology of the Year, Innovative Experience and Sports or E-Sports Experience

Agency: Unit 9 and FCB New York

Client: Michelob Ultra (AB InBev)

Campaign: The world’s first real versus virtual tennis match

John McEnroe vs John McEnroe

Find out more here.

Global Experiential Brand Campaign

Agency: Wasserman and Ogilvy

Client: Lego Group

Campaign: Finding Kevin

Find out more here.

In-House Experience

Company: King

Campaign: Kingsters making the world playful

King event

Find out more here.

Open Air Experience

Agency: The Park

Client: Asics

Campaign: Upliftford

Find out more here.

Pivot Initiative

Agency: Forever Beta

Client: Peperami

Campaign: Peperami Wedding

Find out more here.

Product Launch Relaunch Experience

Agency: Audience

Client: Virgin Media O2

Campaign: Launching Virgin Media’s Stream in 4D

Find out more here.

Retail/In-Store Experiential Brand Activation

Agency: Deeplocal

Client: Shopify

Campaign: ShopDoodles

Find out more here.

Sponsorship Activation/Event

Agency: Hue and Cry and Kingdom Collective

Client: Hennessy (Moët Hennessy UK)

Campaign: Hennessy and NBA – Courts Beyond Limits

Find out more here.

Sponsorship Activation/Event

Agency: Octagon

Client: Sipsmith

Campaign: The Sipsmith Swancierge

Find out more here.

The Early Bird deadline for The Drum Awards for Marketing is January 26 and more information on the 2023 program can be found here.

The Drum Awards Brand Strategy Experiential Marketing

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