Ad of the Day: Volkswagen brings back Golf-loving lady daredevil for the EV age

The ‘Buying a Volkswagen from an Old Lady’ campaign is the car manufacturer's most popular to date. The original ad features a shy old lady who goes to sell her Golf which is then quality tested by potential buyers, as they inspect the car the viewers see flashbacks to the old lady driving her Golf like a race car. ‘Not every old lady is trustworthy – luckily every Golf is’, was the strapline for the 2010 ad.

The latest installment ‘Bring Back the Energy’ picks up the story after the old woman sells her Golf and shows her yearning to be reunited with the Volkswagen vehicle. To replace the hole in her life she goes down to a dealership to test the electric ID.4 GTX and test drives it like a maniac.

DDB Voltage tapped the Zauberberg company to produce and Jakob Grunert to direct.

Credits

Lead agency: Team VOLTAGE @ DDB Berlin

Chief creative officer: Tim Wettstein

Executive creative director: Thomas Koch

Creative director: Heitor Buchalla

Concept: Heitor Buchalla, Chiara Chessa

Junior art director: Elisabeth Miller

Copy: Tobias Natterer

Head of production: Jens Mecking

Account directors: Josef Höhnow, Anne Mahncke

Senior account manager: Alina Hoefert

Junior account manager: Gil Voigt de Oliveira Zauberberg

Productions director: Jakob Grunert

DoP: Jan David Gunther

Music: DaHouse